My journey to create a Norwegian streetwear brand from scratch.
What started as a few t-shirt ideas for myself and some friends evolved into the proposition: could we build an online store with a catalogue of streetwear-style apparel?
As an ongoing project over the course of several years, Kilbjorn has encompassed multiple disciplines and iterations. From visual identity and product design, to marketing and building the website, the journey has been an educational one.
I have designed every product sold on Kilbjorn.com – past and present. In the product design part of it, there has also been extensive testing of products and printing vendors in order to find a suitable partner.